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Client Overview:

  • Industry: D2C Home Furnishings Brand
  • Ad Budget: $1,200

Challenges:

The client faced stagnating returns on ad spend and a slow, cluttered site experience that was driving potential customers away.

  • Before we stepped in:
  • The website took too long to load — killing conversions.
  • Ad budget was bleeding — too many creatives, no testing structure.
  • Visitors dropped off before the product even loaded.

Approach:

  • Improved website:
  • Result: Site loaded 2x faster. Bounce rate dropped.
  • Ad Testing:
  • Created multiple ad angles + creatives.
  • Found what worked. Eliminate everything else.
  • Scaling:
  • Doubled down only on top-performing ad sets.
METRICS BEFORE AFTER
Return on Ad Spend (ROAS) 0.89 3×
Monthly Ad Spend $1,200 $1,200
Average Page Load Time 8.3 sec 2.2 sec
Conversion Rate 1.6% 3.5%
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