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Projects Overview:

  • Industry: D2C Skin Care
  • Platform: Meta Ads
  • Ad Budget: $9000
  • Objective: Stop cash burn
  • Timeframe: 2 Months

Results:

Period Spend ROAS RTO Rate CPP Notes
Before Spell Growth $2,000 0.8× 65% $38 No genuine orders; cash-burn [Loss]
Days 1–2 $100 1.6× 40% $28 4 real orders in first 8 hours
Days 3–15 $1,800 2.3× 25% $18 Scaled winning creatives/audiences
Month 1–2 $7,200 3.0× 18% $12 Sustained performance over 60 days; stable growth

History:

The client came to Spell Growth after getting burned by a previous agency.
They had already wasted $2,000 — all on fake orders, fake influencers, and sky-high RTOs. ROAS was below breakeven.

To make matters worse, the founder had borrowed $10,000 from an investor and was desperate to stop the bleeding.

That’s when we stepped in.

Objectives:

  • Recover from ad spend losses
  • Find real, converting audiences
  • Cut down RTO drastically
  • Hit profitable ROAS, fast
  • Build a test → scale system for consistent results

Problem:

A growing skincare brand engaged with multiple agencies before approaching Spell Growth. 

  • Their challenges included::
  • Ad Spend ~$2,000 wasted
  • ROAS: stuck under 1x (loss-making)
  • RTO at 65% (most orders being returned = instant losses)
  • Fake influencer charges : eating ad budget
  • Zero real data : no working creatives, no audience learnings
  • No strategy. Just hope.

Our Approach:

  • Audit & Eliminate Waste:
  • Identified and cancelled fake influencer contracts
  • Disabled low-quality offers causing delivery failures and fake orders
  • Reviewed the entire ad account setup
  • Control the Damage:
  • Switched from COD to prepaid to reduce RTO
  • Optimized shipping & fulfillment workflows
  • Set clear delivery expectations to prevent returns
  • Strategic Testing:
  • Launched 8 static creatives + 3 UGC reels
  • Focused on 2 high-potential skincare products
  • Ran micro-targeted ad sets for 15 days to find what sticks
  • Fix the Scale Mistake:
  • Client overspent too early → performance dropped
  • We paused, cleaned the structure, and reset the budget strategy
  • Rebuilt the campaigns with proper pacing and targeting
  • Double Down on Winners:
  • Identified 2 top-performing products
  • Pushed full budget into proven ads & audiences
  • Achieved and maintained consistent 3x ROAS over 2 months
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Struggling with high RTO, fake orders,
or unreliable funnels?

No profit sharing | Only Retainer

✦ 98% Client Satisfaction ✦ Relentless Innovation ✦ R&D Powerhouse ✦ Adaptive Growth Plans ✦ Tailored-For-You Strategy ✦ Fast Execution and Zero Drag ✦ 98% Client Satisfaction ✦ Relentless Innovation ✦ R&D Powerhouse ✦ Adaptive Growth Plans ✦ Tailored-For-You Strategy ✦ Fast Execution and Zero Drag ✦ 98% Client Satisfaction ✦ Relentless Innovation ✦ R&D Powerhouse ✦ Adaptive Growth Plans ✦ Tailored-For-You Strategy ✦ Fast Execution and Zero Drag ✦
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